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“We wanted to increase our bottom line.”
Specifically, we wanted to do a better job of filling the bar during slow hours. Their solution, the app Fomo does just that.
It boasts a large user base of bar-goers in Gainesville, acting as a direct wire between us and our best customers. With Fomo, we send promotions and advertisements to a highly interested segment instantly through push notifications on their phones. The conversion rates of these promotions are much higher than typical channels like Facebook.
Instant promotions through Fomo also allowed us to be much more reactive—any time the bar was empty, we could instantly push out a great flash deal to increase attendance in short time.”